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| History Of EMA :- |
THE ELECTRIC MERCHANTS' ASSOCIATION |
1937 - 1997 |
"SIXTY GLORIOUS YEARS IN THE SERVICE OF THE ELECTRICAL TRADE" |
HISTORY |
A moment comes which comes but rarely in history when one steps out from the old to the new, from one age into a new era.
A dedicated patriotic band of electrical merchants moved in a magic moment in history to form glorious dynamic association which has moved from strength to strength to arrive into a new area of solidity, interdependence and dynamic growth.
This Souvenir on the unique occasion of the 'Diamond Jubilee' of our Association presents the illustrious history of EMA and inspiring write-ups by eminent personalities from the Electrical trade and VIPs from the Government and other walks of life.
We sincerely hope and pray that this Souvenir will be of great utility value and a perennial source of encouragement and enthusiasm now and in the years ahead - for us and for the generations to follow. |
| Milestones: Down Memory Lane - 1937 |
Lohar Chawl, a famous landmark in the heart of Bombay's renowned business district of Crawford Market, is dotted with innumerable electrical shops stocking a wide spectrum of electrical items from switches to switch gears. From this area arose a select band of enterprising stalwarts with a foresight par excellence to pioneer the founding of the Electric Merchants' Association. These visionaries, whose names have already been inscribed in Gold in the history of the Association now richly deserve to have their names studded with DIAMONDS. |
| These doyens of the Industry were : |
| Shri A. K. Khilji of Mis. Khilji & Sons, |
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Shri I. B. Damania - Mis. Damania Electrical Engg. Co. |
| Shri S. A. Shroff - MIs. C. Sunderlal & Co. |
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Shri Lalbhai Safi - Mis. K. L. Mehta |
| Shri N. Khambatty • MIs. Trinity Electric Syndicate |
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Shri S. D. Sharma - Mis. Sharma Trading Co. |
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These men of vision, along with a few devoted friends, in the electrical trade, set the wheels of the Association into motion, and focused their minds and their hearts on the sale objective of fostering and protecting and supporting the interests of its esteemed members.
Business houses used to keep their establishments open for all the days of the month. The EMA took its first decision to declare the last two Sundays of each month as holidays.
"It is a lesson which all history teaches wise men, to put trust in ideas, and not in circumstances."
Ralph Waldo Emerson. |
| 1942 |
| EMA was affiliated to the Indian Merchants' Chamber, a prestigious pioneering association in India of the business community. |
| 1946 |
| The Bombay Sales Tax Act came into force and the Association encouraged and helped its members to register themselves under the said act. |
| 1954 |
Productive parleys with the Chief Controller of Imports & Exports at New Delhi covered vital matters concerning import of electrical goods and to safeguard the interests of the indigenous manufacturers against imports of electrical goods. |
| 1960 |
EMA commenced printing its own Diaries containing advertisements from its members to enhance its income. This has become a regular annual feature. |
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